Supply chain control tower

See every lane. Catch every delay. Keep every promise.

King As Shop gives operations teams one live board for every lane: real-time visibility, exceptions that route themselves, and carrier scorecards that run on data.

●Lane 01 · SHN → SLC · on time●Lane 02 · LAX → PHX · delayed 41m●Lane 03 · DAL → MEM · on time●Lane 04 · JFK → ORD · rerouted●Lane 05 · ATL → MIA · on time●Lane 06 · SEA → PDX · 3 min early●Lane 07 · SFO → LAS · at risk●Lane 08 · BOS → PHL · on time●Lane 01 · SHN → SLC · on time●Lane 02 · LAX → PHX · delayed 41m●Lane 03 · DAL → MEM · on time●Lane 04 · JFK → ORD · rerouted●Lane 05 · ATL → MIA · on time●Lane 06 · SEA → PDX · 3 min early●Lane 07 · SFO → LAS · at risk●Lane 08 · BOS → PHL · on time

Sample lanes — illustrative data

1.4M+

shipment events under watch across our customers' networks every single day.

Platform

One board for the whole network.

Four modules, one event stream. Visibility, exceptions, scorecards, and analytics read from the same truth.

Live network visibility

Every order, shipment, and milestone on one board — live ETAs, geofenced arrivals, and a view that updates the second reality changes.

  • live ETAs
  • milestones
  • geofencing

Exception engine

Delays, route deviations, and missed windows are detected automatically, triaged by severity, and routed to the right owner with context attached.

  • auto-detect
  • severity triage
  • owner routing

Carrier scorecards

OTIF, tender acceptance, transit variance, and claims history score every carrier objectively — so lane awards stop being a gut call.

  • OTIF
  • transit variance
  • claims history

Network analytics

Lane-level transit times, bottleneck heatmaps, and risk trends turn six months of shipping history into decisions you can defend.

  • lane heatmaps
  • risk trends
  • export-ready

Not sure which module fits first? Start with live visibility — the rest plugs into the same board.

Start with visibility

Method

From first feed to live board in four weeks.

Scroll through the path — each stop is a real milestone with a real date.

01Week 1

Connect the feeds

Carrier APIs, EDI, and internal order systems plug into one normalized event stream — no rip and replace.

02Weeks 2–3

Stand up the board

Your network map, live lanes, and exception rules go live against real data with your team's naming and thresholds.

03Week 4

Run the loop

Exceptions start routing themselves. Scorecards populate from actual performance, not annual reviews.

04Ongoing

Sharpen the network

Monthly lane reviews and carrier QBRs run off the same data the board shows daily.

Plans

Pick the view your team needs.

Every plan runs on the same live board. Toggle annual billing and save 20%.

MonthlyAnnual · −20%

Watch

For small teams that need one honest view of their lanes.

$1,520/ mo

billed annually

  • Live board for up to 50 active lanes
  • Standard exception alerts by email
  • Basic carrier scorecards
  • Email support, next business day
Open a lane
Most popular

Command

For ops teams that want exceptions to resolve themselves.

$3,120/ mo

billed annually

  • Unlimited lanes and shipments
  • Auto-triage with owner routing
  • Full scorecards and claims history
  • Slack, Teams, and webhook alerts
  • Priority support, same day
Open a lane

Network

For multi-site networks that live or die on OTIF.

Custom

  • Everything in Command, plus:
  • Multi-entity and multi-region rollups
  • Predictive lane risk models
  • Dedicated deployment engineer
  • Quarterly network review
Open a lane

Company

An independent studio that runs on the same data it sells.

KING AS SHOP LLC works from Sheridan, Wyoming, deploying control towers for shippers and 3PLs across the U.S.

01

The board tells the truth

What you see on screen is what happened in the world — one event stream, no manual status calls to reconcile.

02

Exceptions route themselves

The engine decides who should act, attaches the context, and escalates when nobody does. Humans make the calls that matter.

03

Your carriers are graded on data

Scorecards come from performance, not reputation. Lane awards and QBRs run off the same numbers.

Measured on real lanes

  • −27%

    expedite spend after the first quarter of exception-first routing

  • 2.4×

    faster from delay-detected to owner-resolved on live lanes

  • 99.1%

    average ETA accuracy across customers' scored lanes

Bring us your lanes. We'll light them up.

  • A control tower for your lanes, not another TMS to feed
  • Live visibility with exceptions that route themselves
  • [email protected] — reply within one business day
  • Independent software studio — Sheridan, Wyoming